Nike Air Max Motif
For Air Max Day and the launch of the kids only Air Max Motif we expanded the immersive world of NIKELAND on Roblox with the concept of ‘Airtopia’ a world of Air designed by kids for kids.
As we wanted ‘Airtopia’ to be an experience co-created with kids, we brought in three members of the ‘Nike Play Council’ to share their ideas and artwork.
Rayssa Leal, Doodle Boy and Nandi Bushell also played a central role in the ‘Magic is in the Air’ Air Max Motif campaign that came to life by blending real-life and gameplay through a set of ‘Air-Alien’ characters.
The main campaign AV shows how their artwork, energy and creativity brings gameplay elements into the real world and finally reveals the Air Max Bubble as the portal to ‘Airtopia’, transforming them into in-game characters.
We blended the worlds of digital and physical even further with the in-store retail experiences.
My Role: Concept Development, Co-Creation Design Lead, Art Direction In-Game Trailer
Nike Brand Creative Team:
Ben Oosterkerk, Paul Hutcheson, Marlous Niehot, Bryon Panaia (Global Brand Experience)
Agency Partners: ManvsMachine, Meister