Nike Holistic Fitness
For the Nike Bras campaign, we wanted to celebrate the iconic status of the Swoosh Bra through iconic cast and iconic capture.
We showed the new broad offering of 3 support levels in all cup sizes. Therefore, we shot three cast members with different cup sizes in different scenarios for each support level
Additionally, we captured a group shot featuring different support levels on different cup sizes through an iconic x dynamic lens.
For the Metcon 5 campaign, it was crucial to capture movements rooted in the innovation of the footwear: multidirectional moves and jumping, all from a low camera angle to hero the shoe.
My Role: Art Direction Bra & Metcon In-Studio Shoot
Photographer: Emily Lipson (Studio), Sophie Jones (On-Location)
Nike Brand Creative Team:
Tricia Chamberlain, Allison Kerst
Agency Partners: North 6