Nike Air Innovation Summit:
The Nike Air Innovation Summit was the ignition point of Nike’s Olympic campaign journey. We used the framework of the show to re-establish Nike Air as Nike’s key innovation and establish the brand positioning at the intersection of sport, culture, and youth.
The shoot had the purpose to hero our Athletes and Innovation, as well as to tease and add to the later following Nike Air For Athletes campaign work. The concept of the athlete capture was built around the moment in time preceding the 2024 Summer Olympic Games.
We set out to capture the essence of the moment before the explosive movement; the smaller movements in anticipation
of a win.
My Role: Art Direction Studio Shoot
Photographer: Suzie & Leo
Nike Brand Creative Team:
Ger Tierney, Justin Abbott, Bryon Panaia
Agency Partners: North 6, Sheriff, Swanson