Nike 2024 Olympics
This body of work represents the real-time content engagement offense for Nike during the Olympic and Paralympic Summer Games 2024. We set out to establish Nike as the brand of victory, elevate the athlete mindset and engage the audience.
Our creative was building off Nike’s new brand narrative, “Winning isn’t for Everyone”, while dimensionalizing anthemic content through in the moment athlete and competition insights.
We crafted the impactful visuals through obsessing typography and image selection. Our campaigns success won the hearts of athletes and spectators alike, and reset the brand image.
My Role: Art Direction & Design Lead
Nike Brand Creative Team:
Holly Johnson, Justin Abbott, Matt Ripley, Ger Tierney,
Emily Jensen, Eric Montgomery, Kennedy Rasberry, Chantel Sanchez
Agency Partners: Daisy Chain, Village Green